Creating a page for your indie game is easy.
Creating a page that makes people stop, understand the game, and want to follow it is much harder.
A lot of indie game pages have the same problem: the game may be interesting, but the page does not explain it clearly enough. The screenshots are random, the description is vague, the trailer takes too long to show gameplay, and there is no clear reason for a player to care right now.
For indie developers, this matters a lot.
Your game page is often the first serious impression someone gets of your project. It is where a random visitor becomes a follower, a wishlister, a tester, a community member, or a future player.
So instead of treating your game page like a form you quickly fill out, treat it like your game’s home.
Here are some practical ways to make it better.
Start with a clear one-line pitch
Before anything else, players need to understand what your game is.
A good one-line pitch should quickly explain the genre, the hook, and the feeling of the game. It does not need to explain every system or feature. It just needs to make someone curious enough to keep reading.
Weak pitch:
A fun adventure game with unique mechanics and interesting levels.
Better pitch:
A puzzle adventure where you rotate entire rooms to escape a collapsing clockwork tower.
The second pitch is more specific. It gives players something to imagine. It creates a visual. It makes the game easier to remember.
A strong pitch usually answers three questions:
- What kind of game is it?
- What makes it different?
- Why should someone care?
If a player cannot understand your game within a few seconds, your page is already losing people.
Show gameplay early
Players want to see the game.
Not your logo for ten seconds. Not a slow cinematic intro. Not only concept art. They want to see what they will actually do.
Your first screenshots or trailer should show the core experience clearly:
- Movement
- Combat
- Puzzle solving
- Building
- Exploration
- Dialogue
- Racing
- Strategy
- Whatever your main gameplay loop is
If your game is still early, that is okay. Show what exists now. A rough but clear gameplay clip is often more useful than a polished image that says nothing.
Players are more forgiving of early visuals than they are of confusion.
If your page makes them think, “I still don’t know what this game is,” they are likely to leave.
Use screenshots with purpose
Many developers upload screenshots randomly. One menu image, one dark scene, one test map, one empty environment, one cropped combat moment — and together they do not tell a story.
Your screenshots should work like a quick tour of the game.
Try to include:
- One screenshot that shows the main gameplay
- One that shows the world or setting
- One that shows an important mechanic
- One that shows enemies, characters, or interaction
- One that shows progression, customization, or UI if relevant
Avoid using multiple screenshots that all communicate the same thing. If five images show almost the same room from slightly different angles, replace some of them with more variety.
A player should be able to scroll through your images and understand the game better without reading everything.
Write for players, not for yourself
Developers often describe games from the inside out.
They talk about systems, tools, features, lore, technical details, and everything they worked hard to build. That information can be useful, but players usually care first about the experience.
Instead of only saying:
The game has a modular inventory system, dynamic enemy AI, and multiple procedural level layouts.
Explain what that means for the player:
Every run gives you different rooms, enemies, and item choices, so you have to adapt your build instead of memorizing one perfect route.
That version tells the player why the feature matters.
A good game description should focus on the player’s experience:
- What will they do?
- What choices will they make?
- What kind of challenge will they face?
- What feeling does the game create?
- What makes it worth following?
Technical details can come later. First, sell the experience.
Keep the page alive with devlogs
A game page should not feel frozen.
If the last update was months ago, players may wonder if the project is still active. This is especially important for indie games, early access projects, prototypes, and games that are still in development.
Devlogs help solve this.
You do not need to write huge updates every time. Even a short devlog can show progress:
- What changed this week
- What feedback you received
- What feature you are testing
- What problem you solved
- What is coming next
- What you improved from the last build
This gives players a reason to return. It also builds trust because they can see the game moving forward.
A game page with regular updates feels alive. A page with only a trailer and a description can feel abandoned, even if the developer is still working hard behind the scenes.
Make the next step obvious
After someone checks your game page, what should they do?
Follow the project? Wishlist it? Play the demo? Join Discord? Read the devlog? Watch the trailer? Leave feedback?
If the next step is not obvious, many players will do nothing.
Your page should guide them clearly.
For example:
- If the game has a demo, make the demo link easy to find.
- If you want feedback, ask a specific question.
- If you are building an audience, encourage players to follow the game.
- If you have a Steam page, show the wishlist link clearly.
- If your game is early, invite people to follow development updates.
Do not overload the page with too many equal calls to action. Pick the most important next step for your current stage.
A prototype needs feedback.
An upcoming release needs wishlists.
An active community needs followers.
A released game needs players and reviews.
Your page should match where your game is right now.
Add personality
Players are not only discovering a game. They are often discovering the people behind it.
This is one of the biggest advantages indie developers have.
A large studio may have more budget, but indie developers can be more personal, more open, and more direct. Use that.
Your page can show personality through:
- A short note from the developer
- Honest devlogs
- Behind-the-scenes screenshots
- Clear design goals
- A small story about why the game exists
- Studio or team information
- A friendly tone instead of corporate marketing copy
You do not need to overshare. Just make the page feel human.
Players are more likely to support a project when they can understand both the game and the creator’s intent.
Common mistakes to avoid
A few small mistakes can make a game page much weaker than it should be.
Try to avoid these:
- A vague description that could apply to hundreds of games
- Screenshots that do not show gameplay
- A trailer that takes too long to start
- No clear genre or platform information
- No visible update history
- Too many buzzwords and not enough explanation
- No clear next step for interested players
- A page that looks abandoned even though development is active
Most of these are easy to fix. You do not need a perfect marketing budget. You just need clarity, useful visuals, and regular updates.
A better game page creates momentum
Indie game promotion is not only about posting more. It is about making every post lead somewhere useful.
When someone discovers your game, they should be able to land on a page that explains the project, shows the gameplay, shares the journey, and gives them a reason to stay connected.
That is one of the reasons we are building Checkpoint Zero.
We want indie game pages to feel alive — connected with devlogs, screenshots, videos, wishlists, reviews, studio profiles, and player feedback.
A good game page does not guarantee success, but it gives your game a better chance.
It helps players understand what you are building.
It helps them remember it.
And most importantly, it gives them a reason to come back.
Every indie game needs a place where its journey can build over time.
Start with the page.
Then keep it alive.